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Beauty

Road Test: Nars PowerMatte Lip Pigments

This long-wear lipstick is the closest thing to a lip tattoo you will find in a tube

I have always had a fraught relationship with long-wear lipstick. I like the idea in theory, but my voracious appetite and perennially chapped lips always seem to laugh in the face of those 8-hour claims. Until now.

Nars’s new Powermatte Lip Pigments ($26 each, 20 shades) stand up to even the most aggressive consumer of Sweet Greens. I applied “Get It on,” the shade Bella Hadid is wearing in the new Nars campaign (and Thandie Newton wore to the Met Ball) this morning before my run. Sadly, I did not run into Tom Brady or Ryan Gosling en route. However, I can report that two loops around the reservoir and one Greek salad later, that matte nude shade was still clinging to my lips like the Sharpie tattoo my kids gave me last summer. Best of all, the gel-like formula didn’t feel dry or crusty like most other long-wear products I’ve tried. The texture was light on the lips and flexible, almost like a matte stain. The one downside? It stays on so well you may have a hard time getting it off. Make sure you have an oil-based remover on hand if you start playing around with some of the more vibrantly pigmented shades (i.e. “Just Push Play”) or you could end looking like the Joker in your hot yoga class.

Nars Powermatte Lip Pigments, $26, at Sephora.com  on July 13th. Download the Sephora app and you can get early access to the product on July 5th.

Bella Hadid wearing "Get it On" in the new Nars Power Matte Lip Pigmentcampaign
Bella Hadid wearing “Get it On” in the new Nars Power Matte Lip Pigment campaign

 

A sampling of some of the brighter shades in the 20-piece collection
A sampling of some of the brighter shades in the 20-piece collection

 

 

Amy Synnott

Amy Synnott

Founding Editor
Amy Synnott is the founder of The Beautiful Now. A graduate of the Columbia Graduate School of Journalism, Amy spent most of her career at InStyle magazine, where she worked as a the Beauty Director from 2000-2013 and the Executive Editor from 2013-2016. Originally from Boston, Amy currently lives in NYC with her husband, two children, and Labrador, Lucy.