Are you a beauty or fashion brand looking to connect more directly with your consumers? As a longtime reporter and journalist with an extensive background in custom publishing, I can create authentic editorial content for your business that improves the reader experience and fosters a sense of trust, community and brand loyalty. From highly engaging social posts to richly reported blog stories and Live Facebook segments, my custom content is unique because it is rooted in years of journalistic experience and award-winning excellence. Having worked as a writer, reporter, beauty director and top executive at one of the largest and most successful media brands in the world for the last 16 years, I know how to tell a story and I know the kind of in-depth reporting that will earn your consumers trust. As a custom content producer, I bring the same level of editorial integrity—and wellspring of experience—to each advertiser project as I do to the print and digital stories that I continue to write for major national magazines and newspapers.
Unlike many journalists, I also have a deep background in custom publishing, having produced over a dozen special issues for advertisers while working at InStyle and prior to that, Hachette Filipacchi. The titles below represent just a few of the publications I edited with a skeletal team (three beauty freelancers, two in house editors) during my 7-year tenure as the Editor-in-Chief of InStyle Makeover and InStyle Hair for clients including Unilever, KAO USA, and Ulta Beauty. In the early days of my career (1998-1999), I also worked on a Hachette Filipacchi custom publication for Mary Kay Cosmetics called Beauty.
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